A plain-language summary of the key privacy commitments in this Policy — the full legal text follows below.
u88my collects personal data strictly to the extent required to operate your account, process transactions, comply with KYC obligations, and deliver a safe gaming experience. We do not collect excessive or irrelevant personal information.
All personal and financial data held by u88my is protected using industry-standard security measures including 256-bit SSL encryption, access controls and secure storage. Only authorised u88my personnel with a legitimate operational need may access Member personal data.
u88my does not sell, rent or trade Member personal data to third parties for commercial purposes. Data shared with service providers is governed by strict data processing agreements and is used solely to deliver services to u88my Members.
As a u88my Member, you have the right to access, correct, and request deletion of your personal data subject to our legal retention obligations. You may also request a copy of the personal data we hold about you by contacting the u88my support team.
u88my uses cookies and similar technologies to maintain your login session, measure platform performance, and improve the user experience for Malaysian mobile players. We do not use third-party advertising cookies or tracking pixels for cross-site behavioural profiling.
Where u88my sends you marketing communications, you will always have a clear opportunity to opt out. Transactional messages relating to your account, deposits, withdrawals and responsible gaming are necessary communications that you may not opt out of while your account is active.
This Privacy Policy describes how u88my ("u88my", "we", "us", "our") collects, uses, stores, discloses and otherwise processes personal data in connection with the u88my online gaming platform accessible at u88my.app (the "Platform"). It applies to all individuals who register an account on the u88my Platform, visit the u88my website, or otherwise interact with u88my's services, regardless of the device or network from which they access the Platform.
By registering a u88my account or using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Policy, you should not register an account or continue to use the Platform.
This Policy should be read together with the u88my Terms and Conditions, which govern the contractual relationship between u88my and its Members.
u88my is the data controller responsible for personal data collected through the Platform. As data controller, u88my determines the purposes and means by which personal data is processed. u88my operates under an international gaming authority licence and is subject to the data protection requirements imposed by that licence, as well as applicable data protection legislation.
Where u88my engages third-party service providers to process personal data on its behalf, those providers act as data processors and are bound by contractual obligations that restrict their use of Member data to the specific services they provide to u88my.
u88my collects personal data through the following means:
u88my processes Member personal data on the following legal bases:
u88my uses Member personal data for the following purposes:
u88my does not sell, rent or trade Member personal data to third parties for their own commercial purposes. u88my may disclose personal data to the following categories of recipients, solely to the extent necessary for the stated purpose:
All third parties receiving u88my Member data are required to process that data in accordance with applicable data protection law and the terms of their data processing agreements with u88my.
As u88my operates under an international gaming licence and uses service providers located in multiple jurisdictions, personal data may be transferred to and processed in countries outside Malaysia. Where such transfers occur, u88my ensures that appropriate safeguards are in place — such as standard contractual clauses or equivalent transfer mechanisms — to maintain a level of protection for your personal data that is consistent with applicable data protection standards.
u88my retains Member personal data for as long as your account remains active and for a minimum of five (5) years following account closure, or longer where required by our gaming licence conditions, AML obligations or applicable law. Gaming activity records and transaction data are retained for the period specified by our regulatory obligations. Upon expiry of the retention period, personal data is securely deleted or anonymised.
Where you exercise your right to erasure, u88my will delete your personal data to the extent permitted by its legal obligations. Data that must be retained for regulatory compliance purposes cannot be deleted on request but will be restricted from active processing.
u88my uses cookies and similar technologies (including local storage and session tokens) to operate essential platform functions. The categories of cookies used are:
u88my does not use third-party advertising cookies, social media tracking pixels, or any cookies that build cross-site behavioural profiles for advertising purposes. You may manage cookie preferences through your browser settings; disabling strictly necessary cookies will prevent you from logging in to your u88my account.
Subject to applicable data protection law, you have the following rights in respect of your personal data held by u88my:
To exercise any of these rights, please contact the u88my support team. u88my will respond to verified requests within thirty (30) days. Identity verification may be required before processing a data rights request.
u88my implements appropriate technical and organisational security measures to protect Member personal data against unauthorised access, disclosure, alteration or destruction. These measures include 256-bit SSL encryption for all data in transit, restricted access controls, secure data storage infrastructure, and regular security reviews. u88my's security team monitors account activity continuously to detect and respond to potential security incidents.
In the event of a personal data breach that is likely to result in a risk to Member rights and freedoms, u88my will notify affected Members and relevant regulatory authorities in accordance with its legal obligations.
The u88my Platform is strictly for individuals who are 21 years of age or older. u88my does not knowingly collect personal data from persons under the age of 21. If u88my becomes aware that an account has been registered by or on behalf of a person under 21, the account will be suspended immediately, real-money features will be disabled, and any personal data collected will be deleted upon completion of any required regulatory reporting.
If you believe a minor has registered a u88my account, please contact our support team immediately.
u88my reserves the right to update this Privacy Policy at any time to reflect changes in legal requirements, our data processing activities, or our operational practices. Where changes are material, u88my will notify registered Members via their registered email address or through an in-platform notification prior to the effective date of the change. The revised Policy will be published on the u88my Platform with an updated effective date. Continued use of the Platform following such notice constitutes acceptance of the revised Policy.
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact the u88my Data Protection team:
Email: [email protected] (plain text — not a clickable link)
Live Chat: Available 24/7 from within your logged-in u88my account dashboard.
If you are not satisfied with u88my's response to a data protection concern, you have the right to lodge a complaint with the data protection authority in the jurisdiction applicable to u88my's gaming licence or, where relevant, in your country of residence.
Our support team is available 24/7 via live chat from within your u88my account dashboard. Sign in to reach us instantly, or visit our FAQ for quick answers to common privacy questions.
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